I really thought I was inventing a new and clever word. Alas! It is not to be.
Some clever git beat me to it, AND managed to add it to Urban Dictionary. SighFi is defined as:
A exasterbated “sigh”, could pertain to anything related to science fiction.
That has to be the most appropriate definition of a previously loved and respected channel that has recently been maimed by corporate marketing. It seems that the rename had something to do with creating a “uniquely ownable trademark” .
I am a massive fan of the Scifi subreddit and am forever lurking on there. Well it was revealed that Craig Engler, the SVP & GM of Digital at Syfy had joined Reddit as CraigatSyFy. Not a bad move right? Well maybe…
From a recent Reddit Post:
It’s pretty obvious from his posts that he’s either completely prohibited from admitting that Syfy might not actually serve the fanbase it purports to, or he actually believes that the network does a good job of it. Every response he’s given so far has had the tone of “No, Syfy isn’t wrong. Your perception of our programming is wrong.” Syfy will not hear your words, and when they acknowledge that you’ve spoken, they’ll try to change your mind rather than changing their programming.
His appearance here is not a gesture of goodwill, or an olive branch to the geek community: It’s just another shameless attempt for a corporate mindset to leverage the social media paradigm.
Well I decided to pick out some of the, ahem, most interesting tidbits of that post:
How about admitting that showing Wrestling as a large part of the programming was the dumbest fucking move ever made by any media outlet in the history of television? How about letting people know that you’re going to communicate what you are hearing to people at the network INSTEAD of telling people that what you are hearing is wrong, and you’re just going to tell the people at the network they’re doing fine? otakucode
We’re tired of being handed shit now that we pretty much have an on demand selection of scifi from all around the world at our fingertips. I suspect the shows you guys do make are intentionally aiming for mediocrity. RobotBuddha
I’m assuming people know we run wrestling in prime-time .[This one is by Craig, I add it here for context for the next one] Yes, we know. The real question is why is wrestling part of the line-up on a freakin’ science fiction channel? jrandom
Sorry Mr. Craig, but you must be on some really awesome meds. The “See-Fee” channel is a joke. br0wer
I don’t want to quote Captain_Midnight word for word, but he batted CryFy (my new nicknname for Craig) well in these exchanges:
- We just came off the highest rated 6 month stretch in Channel history
- We have a new show Fact or Faked that looks at alleged sightings and things of that nature and tries to determine if they could be real or faked.
Webdivemaster got in a decent shot at the following misnomer:
Craig, unless the complaints result in an increased emphasis on Science Fiction programming (and not simply justifications of “but we’re already showing X Y and Z, which are unarguably Scifi!”), it’s all just lip service.
You want to show some goodwill to the Science Fiction geeks? Change the programming. Start generating original Science Fiction content, like you did back with Seeing Ear Theatre (Hell, even making SET available again would be a show of goodwill). It’s all well and good to say “Syfy wants to hear your opinions!”, but it seems that the network isn’t willing to take any meaningful action in response to those opinions. PSBlake (OP)
Not to discount the rest of the comments, but I may end up rehashing the whole comment section, am going to end my coverage there, on the OP’s very intelligent note. Personally I think I ought to give CryFy a bit of credit for the following tweet:
I dont think we have seen the end of the reaction to Syfy and its programming policies, and it does make me a little sad to see that there are obviously thousands of pationate passionate (sorry about the crappy spelling!) scifi fans who still believe there is some hope for the corporate giant to ignore the ad dollars and return to SciFis true calling. I do hope that it does happen, one day. Although I doubt it. For all intents and purposes, Syfy is no longer the home of SciFi – and hence the SighFi.
Other Readworthy Posts on Syfy:
- SyFy must die
- SCI FI Channel to become Syfy; “Imagine Greater”
- SyFy Rebranding Makes Time Magazine’s Top 10 Worst Corporate Name Changes
- Make the logo bigger: 10 rebranding disasters
On this note I leave you (from one of the links above):
The SciFi Channel’s “text-friendly” new name is a slang word for syphilis